INSITE Breaks the Deadlock in Strategic Market Intelligence

Ten years ago, Insite Media Research pioneered the use of computer-assisted interviewing for television market research. At a time when so many market research companies were providing more or less the same kinds of information to their clients, INSITE Research set out to deliver data with a level of depth and complexity unmatched by conventional research. Now, INSITE has taken the commitment one step further, giving its clients even more of an advantage with information which could never be captured before.

  Introducing the first "Statistically Reliable Focus Group"

Telephone surveys have always been the most cost-effective way to deliver statistically reliable , quantifiable data. Unfortunately, many stations have also had to purchase focus groups to fill in the gaps with the qualitative findings phone surveys could never convey. INSITE has finally found a way to solve that problem: by using digital audio to record actual audio soundbites from its interviews, INSITE now captures all of the subtlety and nuance, feeling and emotion which conventional surveys simply can't get.

This unique innovation provides a very powerful new tool which can help stations with everything from image promotion and positioning to talent coaching and development. It also gives INSITE's clients a decisive advantage in strategic market intelligence - information none of their competitors can match.

Hear Exactly What Your Viewers Have to Say and How They Say It

By blending the statistical reliability of telephone surveys with the qualitative benefits of focus groups, INSITE has created an advanced research methodology which blends the best of both worlds.  Stations can now hear first-hand why viewers behave the way they do, what they really think about the various personalities, and how they feel about what each station has to offer when it comes to local news.  And since viewers are recorded within the privacy of a telephone interview, their comments are never influenced by focus group dynamics.

By pioneering computer-assisted interviewing for television audience research, INSITE has dramatically improved the speed , efficiency, and quality of data collection.  Now INSITE has added the ability to record actual audio sound-bites from its interviews, linking voice verbatims directly to the data file on a fully interactive multimedia CD-ROM.

Founded in 1988, INSITE is headed by Scott V. Tallal, who has provided audience research and strategic development services to television stations and programming organizations both domestically and abroad for almost twenty years.  Prior to becoming a broadcast and marketing consultant, Mr. Tallal spent almost ten years in news, programming, production, promotion, and management at several top-rated radio and television stations.  This background provides the foundation for his unique approach to broadcast research.

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